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 Outdoor
creates impact and commands attention
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Outdoor is the world's largest advertising medium
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Outdoor is larger than life
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Outdoor is creative and compelling
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Outdoor provides timely and useful information to consumers
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Outdoor helps consumers know where to get things and how to find places
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Outdoor is found in commercial and retail areas where people shop, dine, and
play
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Outdoor is the point of sell before the point of sale
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Outdoor reaches consumers at the most important time: in the market and ready
to buy
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Outdoor is seen all day, every day
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Outdoor provides a constant
reminder of your message, product or service
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Outdoor builds top of mind awareness
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Outdoor generates repetition; repetition builds recall and aids in branding
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Outdoor adds continuity to the media mix
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Outdoor COSTS LESS per thousand impressions than other major advertising media
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Outdoor SELLS PRODUCT
Unlike other advertising media:
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Outdoor cannot be turned off with the flick of a switch
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Outdoor cannot be tuned out with the press of a button
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Outdoor cannot be overlooked with the turn of a page
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Outdoor cannot be thrown away without being read
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Outdoor cannot be channel surfed
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Outdoor cannot be buried among several other ads
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Outdoor cannot be filtered as spam
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Outdoor cannot be closed like a pop up window
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Outdoor cannot be eliminated by Tivo and Commercial Skipping
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