Doing Business

The process of buying outdoor advertising is very simple:

LOCATIONS: Your LaFoy Outdoor representative will suggest and show you available locations based on your needs and preferences. We will consider traffic values, geographic and demographic factors, directional and locational features, competitive strategies, and the target audience in our recommendations.

MARKETING INFORMATION: We can provide information sheets on individual locations with an approach photo of the board, area map, traffic counts, zip code, population statistics, and general information about the area. We can also provide Media Kits with additional sales and marketing information based on your marketing needs.

CONTRACTS: Once you have selected your locations, a contract is entered to rent the advertising space. Most of our contracts are annual. We do some shorter terms and we also offer contracts for up to 3 years on some units. The contract includes rental rates, length of term, payment terms, and other information. A credit application is also completed, and payment for the last month's rent is collected to reserve your space.

CHARGES: There are two types of charges:

1. Space Rental: This is the monthly amount you pay to rent the advertising sign space.
2. Production: This is a one time fee to produce the advertisements for your boards, which are printed or painted by an outside firm. This is often the only additional expense besides the monthly space rental. Production charges can also include options such as extensions beyond the edge of the board, 3-D embellishments, sparkling flickers, banners, plaques, and other special effects. All night illumination is available at a modest monthly cost, otherwise lights are on until midnight.

All charges will be listed on the contract and clearly explained.

ARTWORK: Art design is provided. There is no charge for the initial design and reasonable revisions. Our team has years of experience designing outdoor and has won many awards, including ADDY's.

TURNAROUND TIME: Installation of your ad(s) usually occurs within 2 weeks or less of approval of artwork, and in many cases just days. Artwork usually takes a week or less. Delays are usually due to weather or overthinking of artwork revisions.

BILLING / PAYMENT: Billing occurs monthly, beginning the earlier of 30 days after contract execution or upon installation of the advertisement. Payment is due upon receipt of invoice. Last month is due in advance with contract. Our mailing address is: P.O. Box 773, Signal Mountain, TN 37377
SHIPPING: Vinyls can be shipped to our office at: 250 Forest Avenue, Chattanooga, TN 37405

PHONE: 423-267-6300 1-800-310-8313 E-Mail: info@lafoyoutdoor.com